Brand film00:43

Queenwood – A School of Her Own

Promotional film for Queenwood School for Girls, made with Senti Partners to launch the school’s new brand identity.

Senti’s rebrand moved the focus from the institution to the students themselves, drawing on Queenwood’s beginnings as a school for independent, intelligent young women.

Client: Queenwood School for Girls
Agency: Senti Partners
Director + DOP: Justin McLean
Project Assist: Micah Osis

Case study

The brief

Queenwood is a Sydney independent school with more than 100 years of history, competing for attention in Sydney’s competitive education market. Senti Partners led the school’s rebrand and brought me in to direct and shoot the launch film.

The approach

Senti’s strategy shifted the focus from the institution to its students. The film follows the girls through a typical school day, from the junior playground and library to the music room, netball court and harbour foreshore. The school’s core themes—curious, generous of spirit and committed to shaping the world—guided the film’s imagery.

The result

The film was part of the launch, alongside the new identity across the website, uniforms, vehicles and wayfinding. Within three months the school had received more than 200 new enrolment enquiries.

Senti case study ↗

StillsFrames from the film

Curious

Two junior students in red blazers sit on the library floor laughing over a book

A student plays the flute on stage while another plays the grand piano

Students in grey summer uniform work around a table in a classroom

A young student in a straw boater looks up past a painted wall in the playground

A student in a red blazer and boater looks through binoculars from a lookout

Generous of spirit

Three students talk and laugh on benches beneath red umbrellas in a courtyard

Junior students in pink dresses hold hands and spin on the grass

A junior student hangs upside down from a pole, grinning at the camera

Two junior students lean in close and smile at the camera

Three senior students talk and laugh by the harbour

A netball team huddles with hands together on the court

Shaping the world

Low angle on the harbour rocks: a student shades her eyes and looks out to the water

A senior student in a navy blazer looks up from her work in the music room, cellos behind her

A student in a red blazer holds the brim of her boater and smiles

A senior student smiles back over her shoulder on a staircase

Four students walk along the harbour foreshore under a big tree

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