The Fresh Fruit Team
A film for The Fresh Fruit Team’s rebrand, about the people, produce and relationships behind a family-run Sydney produce wholesaler.
- Client
- The Fresh Fruit Team
- Creative Lead
- Albert Salim, Stick Collective
- Director + DOP
- Justin McLean
- Assistant Camera
- James Bartlett, Jubilee Chan
- Gaffer
- Micah Osis
- Sound
- Lachlan MacMahon
The brief
The Fresh Fruit Team is a family business that has supplied Sydney with fresh produce for more than 40 years. Albert Salim of Stick Collective led its rebrand, and I was brought in to make a high-quality brand film.
The approach
Working closely with the marketing team, we shaped the film to sit within the new identity. It centres on three things: the company’s connections across the industry, from growers to customers like the Australian Turf Club; its access to the finest produce; and the family heritage behind the business.
The rebrand
Alongside the film, Stick Collective produced social content and stills for the rebrand.
Finest produce
Access to the best growers and the season’s finest produce.
Industry connections
From growers in the field to the kitchens of customers like the Australian Turf Club.
Family heritage
A family business for more than 40 years.
Next project
Opera Australia